Although online marketing is a relatively new world, marketers have been using the principle of inbound marketing for decades.
Of course, they've been calling it something different: referrals.
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Don't Forget the Classics: Referrals Can Be Central to Your Inbound Marketing Mix
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HubSpot TV - Forget the Numbers with Surprise Guest MC Hammer
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HubSpot TV Episode #28 - February 20, 2009
(Show Legnth: 32 minutes 41 seconds)
Thank you to Permission TV for helping us improve our livestream and offering great support!
Intro
Read more »Want to Build Your Brand? Share Your Content.
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What's the best way for a small business to build its brand?
Sharing information -- via blog posts, white papers, Twitter or other platforms -- is a great place to start.
Read more »Do You Use the Tools 91% of B2B Buyers Use?
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Yesterday Forrester Research reported that 91% of B2B buyers are using a single class of business tools -- and often using them to research and execute purchases.
What type of tools are we talking about?
Social media tools.
Read more »The One Content Question Marketers Should Ask
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If you ask one question about every piece of content you create, make it this one:
Is it useful to my potential customers?
Wondering if a post is right for your blog? Trying to figure out how to structure a webinar? Just figure out if it will be useful to the people you're trying to sell to.
If your content is useful to the right people, you're done.
Read more »How to Grow Community with Online Video
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Do you use online video? How? Have you tried viral videos? Do you do any live streaming? How do you track and measure video marketing? What are your biggest challenges and successes?
Earlier this month I participated in a panel that covered these questions. A recording of the conversation is below.
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Panelists
Read more »Can't Touch These Tips: Wise Marketing Words from MC Hammer
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Last Friday, we had the privilege of having MC Hammer as a surprise guest on HubSpot TV.
Read more »How to Hire a B2B Marketing Consultant
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I connected with Rebekah Donaldson of B2B Communications a few months back.
Read more »New Data on Top Twitter Applications and Usage
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I love data. For my use of Twitter I use the web interface for both Twitter and Twitter search (which I feed into Google Reader using RSS). I know lots of "gurus" swear by TweetDeck, but I find the web and RSS to be a lot faster for what I like to do. But...
Read more »HubSpot TV - Print Industry Crash with Paul Gillin
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HubSpot TV Episode #29 - February 27, 2009
(Show Length: 26 minutes 53 seconds )
Intro
- How to interact on Twitter - @karenrubin @mvolpe @pgillin
- Remember to subscribe in iTunes - http://itunes.hubspot.tv - Leave a 5 star review!!!!
- Special ticket giveaway!
Special Guest Paul Gillin, Read more »
Is 22 Tweets-Per-Day the Optimum?
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Ever wonder how often you should be tweeting? How much is too much, and why do some people seem to do nothing all day but sit around posting to Twitter?
One of the great things about tools like Twitter Grader is that they allow you to do all sorts of interesting data analysis. Our database includes stats on more than 1.6 million Twitter user.
The average tweets per day (TPD) I measured was 4.422 and the average number of followers for users in the database was 103.39.
Read more »Inbound Marketing Lessons from the Massachusetts Governor's Office
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Earlier this winter, HubSpot got a surprise visit from Deval Patrick, the Governor of Massachusetts.
Read more »9 Ways to Optimize Your Links and Draw Attention to Your Calls to Action
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Let's be honest, in a respect, every single link on your site is a call to action.
In the early days of the web, we had pages of text and links to other pages of text. Since then, links have only solidified their place as the threads that bind the Web together.
Read more »Twitterhea: The Unstoppable Urge To Tweet [cartoon]
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Top 4 New Facebook Page Features Businesses Will Love
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Early yesterday afternoon, the social mediasphere started buzzing with talk about Facebook's changes to Business Pages.
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Early yesterday afternoon, the social mediasphere started buzzing with talk about Facebook's changes to Business Pages.
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How a Kitchen Window Builds Trust Through Transparency
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Transparency is a powerful thing. Especially in an industry where no one really trusts any of the vendors.
You know all the jokes about Chinese restaurants serving dog and cat instead of chicken.
What if you opened a Chinese restaurant, and had a big glass window giving a view into the kitchen from the main dining room?
Read more »HubSpot TV - Facebook and the Future of Marketing
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HubSpot TV Episode #30 - March 6, 2009
(Show Legnth: 23 minutes 59 seconds)
Intro
Want More Web Traffic? Blog More Often!
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Most marketing experts will tell you that if you blog more frequently - or publish any original content more frequently including photos, videos, and podcasts - you will get more web traffic and subscribers to your blog (by RSS and email).
To test that hypothesis, I did a little experiment - not on the HubSpot website or blog - but on my personal website because it is a test case similar to the average small business.
Read more »My new book World Wide Rave
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UPDATE February 22, 2009
Thanks to everyone who participated in the poster shoot. The video is here. Unfortunately, my stock of posters is so low that I can no longer send any out.
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I've hinted a few times starting early this year about my new book World Wide Rave: Creating triggers that get millions of people to spread your ideas and tell your stories.
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