Planning on how to run a Twitter marketing campaign requires, first, the assumption that you want to run a successful Twitter marketing campaign. You do NOT want to be viewed as a spammer or as an annoying pest.

Thus you must plan a marketing campaign that actually does little selling and more connecting. Why? Because this “laid-back” strategy on Twitter is more likely to get you loyal followers interested in what you have to offer.

Let’s look at an imaginary Twitter marketing campaign scenario: