This educational video helps you understand the mind of a marketer, and what shapes our decision making, workplace behavior and marketing mix. Can you become a marketer, or are they born? Find the answer you've long sought.

Inbound marketing is where potential customers find your website through search. Inbound marketing is more successful than traditional “outbound marketing” tactics because you don’t fight to gain your customer’s attention through emailing, cold calling, infomercials, etc. With inbound marketing, you create a content-rich website and let your customers come to you.

Case Study: How a small golf academy generated 50x their visitor and lead volume in < 6 months.

Viral marketing campaigns and YouTube videos are much-touted marketing strategies today. But for who?

In the last few years, users have gone a lot further than contributing metadata to movies and music: in fact, they have taken center stage. The center of the universe has shifted from e-business to me-business. Customers are also starting to discover and interact with each other. Knowing that they are not alone has shifted the balance of power from companies back to consumers. And they have begun to demand transparency.