Many of us have had the experience of using Google Adwords and fail in our attempt, however we have learned on the road.
It's easier to launch a Promoted Video campaign: users will now be able to manage their Promoted Videos directly from the AdWords platform.
AdWords is Google’s bread-and-butter ad platform that plenty of brands and businesses already use to place their ads outside of YouTube, so this will help streamline the purchase process. It’s not all about convenience either — advertisers will also be able to use AdWords campaign tools, which are more robust than what YouTube offers.
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Use Adwords? Check out this analysis that Google commissioned on the importance of Internet search and search advertising in purchasing decisions across a variety of verticals.
Read more »Google Adwords uses a metric called 'Quality Score' to measure the relevance of your ad to each keyword search you're hoping to appear on. The Quality Score is what differentiates buying an ad on Google from buying an ad in an auction. It punishes shady advertisers and rewards relevant and appropriate ad campaigns.
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A summary of why relevancy in PPC is still as important as ever. Using the Australian hotel industry as an example, the post highlights the massive opportunities for PPC marketers to achieve outstanding results through highly relevant ads. It goes on to suggest how relevancy can be improved with keyword research, ad group structure, negative selection, ad copy and ongoing optimisiation, and concludes that thinking like a consumer can pay massive dividends.
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