Duct Tape Marketing is both a lesson in branding and a fine example of how small businesses can build very successful marketing plans with offline and online components using a proven approach that has become an overnight success in 25 years. Bernie Borges podcast with John Jansch...founder of Duct Tape Marketing offers a lesson in branding...
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John Jantsch, Duct Tape Marketing Podcast: A Lesson in Branding
http://www.findandconvert.com –
Category: Marketing Strategy Tags:
Content Creates Engagement
http://www.ducttapemarketing.com –
Excerpt: "Engagement is not really created by being a nice, genuine, caring and attentive sort of chap on twitter... true engagement, engagement that leads to customers and partners, is created with content. Or, perhaps more accurately, engagement is created with engaging content."
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Category: General Marketing Tags:
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