Seth Godin remarks that "You don't have to like the coming era of hyper-measurement, but that doesn't mean it's not here."
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Category: Marketing Strategy Tags:
PR Clients Demand More, Better Measurement
http://www.marketingvox.com –
Though 88% of PR practitioners believe measurement is an integral part of the PR process and 77% are currently tracking programs for increasingly demanding clients, PR pros still do not agree on the best tools and methodologies to use, according to a recent survey.
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Category: General Marketing Tags:
Vice President, DialogueMedia
Posted June 16th, 2009 by Lauren Brown
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Are Your Social Media Conversations Driving Leads?
Posted June 12th, 2009 by Prashant Kaw
Most savvy businesses are using social media or have started using social media. How do you know if those conversations are actually helping your business? What kind of lead generation results are you seeing through social media?
How are You Measuring Marketing Success?
Posted June 12th, 2009 by Prashant Kaw
What are some of the performance indicators you track to measure that your marketing is working? How is that feedback put back into your marketing to improve it or enhance it?
What do you find most difficult to measure in your business or marketing?
Posted June 12th, 2009 by Prashant Kaw
There are a lot of intangibles in business (customer satisfaction) and marketing (brand). What are some of things you find challenging to measure? How are you trying to measure them?
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