Duct Tape Marketing is both a lesson in branding and a fine example of how small businesses can build very successful marketing plans with offline and online components using a proven approach that has become an overnight success in 25 years. Bernie Borges podcast with John Jansch...founder of Duct Tape Marketing offers a lesson in branding...
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John Jantsch, Duct Tape Marketing Podcast: A Lesson in Branding
http://www.findandconvert.com –
Category: Marketing Strategy Tags:
AdVerve: New Ad Podcast
http://makethelogobigger.blogspot.com –
AdVerve is an ad podcast with Bill Green from Make The Logo Bigger and Angela Natividad from AdRants. It covers advertising topics that might make you laugh—or cringe. Each week is be different though because they’re trying things out to keep the format loose and the conversation unscripted.
It’s not a daily ad recap or haven for press releases regarding the latest P&G spot either. Sometimes they’ll have guests, sometimes not.
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Category: Advertising Tags:
Lessons from Adam Corolla
http://www.virginiamiracle.com –
Adam Corolla launched a free podcast when his paying radio gig was canceled; you can find it at http://carollaradio.com/ .
The website is totally boring; he has no advertising. But his content is king, and he's up over three million downloads in two weeks. Lesson: Make your content remarkable.
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