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B2B Search Marketing: 5 Must-Read Tips

http://www.toprankblog.com

Search marketing should be a top priority for organizations in any industry. But B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs . Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building.

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Scott Wormington's picture
Created by Scott Wormington 2 years 10 weeks ago – Made popular 2 years 9 weeks ago
Category: Marketing Strategy   Tags:
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Bing vs. Google: Thoughts from the Industry

http://itpromarketer.com

With all the hype and vast advertising campaign on behalf of Microsoft’s new Bing search engine, there is speculation that Bing could be the biggest competition that search engine giant Google has seen to date. Yahoo search is also in the mix, but it is not as big of a competitor in the search market. Other Web 2.0 services could fall into this realm as well, such as Twitter and Facebook, but they both provide user generated content in a more recent state.

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Dan Ronken's picture
Created by Dan Ronken 2 years 30 weeks ago – Made popular 2 years 30 weeks ago
Category: Marketing Strategy   Tags:

PDFs and SEO

Posted June 8th, 2009 by Charles Beatley

I just watched the webinar HubSpot recorded on SEO and I had a question.   Somebody had asked a question about whether it was better to have long pages with a lot of content or use additional pages to increase search engine rank.  My question is about PDFs; if a website has several pages with links to PDFs on its servers, would that count as additional pages for search engines?   I guess the bigger question is whether search engines can search through the content on a PDF or just the PDF file name?

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Write For People, Not Search Engines

http://www.searchenginejournal.com

I have managed to do pretty well as a blogger. I make my living at it, in fact. But, it has been pretty rare that I actually had search going through my mind when I wrote a post. I have all but ignored SEO and it doesn’t seem to have had a huge negative impact for me.

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Magdalena Georgieva's picture
Created by Magdalena Georgieva 2 years 36 weeks ago – Made popular 2 years 36 weeks ago
Category: Search Engine Optimization   Tags:

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