Discover the pros and cons of using humor in B2B marketing. See how companies are executing campaigns that succeed at not only making you laugh, but also generating leads.
Read more »Internet Sales Account Executive
Location:
Kansas City, KS
Company:
Digitial Sherpa / Network Communications, Inc. DigitalSherpa - is the largest US social media and internet marketing solutions provider for SMBs, having activated more than 2000 small business clients coast to coast. During the last two years, DigitalSherpa has experienced rapid growth as part of Network Communications, Inc., its parent company and significant local media business operating in over 500 markets.
Read more »What's the best approach for creating unique content on social media when you are not terribly familiar with the business?
Posted April 5th, 2011 by AmyC3185
I just started SEO 4 months ago with an automtive tools and equipment company and I'm fast and furiously learning as much as I can, but I feel a gap in being able to engage our social media connections because I'm just not that well-versed in this industry to take it to that next level. Any suggestions? The shop owner for whom I work is super busy, and he adds what he can, but there just isn't enough time to connect.
Does Humor Have a Place in B2B Marketing?
http://blog2.ecoastsales.com –
Category: Marketing Strategy Tags:
Growing Facebook Pages - How???
Posted June 14th, 2010 by Lisa Isbell
I've got a pretty firm grasp on how to use social media tools in terms of what I want to say and how to tie things together but I have a big dilemma in building traffic to my Facebook page. I've had tremendous success with my Twitter page, 2100 followers - all organically grown from my <300 tweets. I am also following <500. Since virtually every account I see is following nearly the same number of people following them and have put out WAY more tweets, my presence there seems to stand out from the others a little bit so this is happy news. I'm also ha
B2B Content Marketing for SMB Businesses
http://www.findandconvert.com –
Many B2B websites are just a “blow-horn” for their products and services with no meaningful calls to action, or limited opportunity to engage (if any). The reality is most B2B prospects want to get to know a business before they call them or fill out a form. They want to check you out first. And, the way to allow them to check you out is through great content! In this podcast interview with Kim Albee, she discusses how she took risk to launch her business through great content.
Read more »
Category: Social Media Tags:
Top 5 Reasons Your Social Media Strategy Can Fail in 2010
http://www.findandconvert.com –
There are many reasons your social media strategy can fail in 2010. It doesn’t matter how mainstream social media is without a plan you're likely to fail. This article outlines the top five reasons you can fail; no top down support, no content strategy, no consistency, too much selling, not being human.
Read more »Category: Social Media Tags:
Marketing Communications & Social Media Specialist
Posted January 19th, 2010 by jasonfishbein
Tags:
Tags:
Social Media to promote Blog
Posted January 19th, 2010 by walaaumedia
I was just watching one of the video classes and it was mentioned to NOT use auto outposting of a blog entry. I have clients who are moving into inbound marketing and Social media at a time when their staff have been cut back and if they need to create good content and then make time to spread the word that the new content exists, that will turn into a barrier to frequency. Is there a problem using the auto outpost to get them started or use it in some circumstances? In what circumstances?
Go beyond the 140 characters
Posted January 16th, 2010 by Lori Santa Maria
Tags:
Tags:
If you're a twitter user that is online interacting and exchanging ideas, thoughts and laughs I think you're ready for the next step. And that is, to start adding links (URLs) to your tweets. Sometimes there's more to say or share than what the 140 characters allow. Now, if you're a veteran twitter user you know that it's not a tool to just go on and plug yourself or business every time you tweet. It's about interacting, discussing, and helping others by adding valuable content to the stream. Many social media gurus say a good ratio is 8 to 1.
Read more »Director of Marketing, TechWeb
Posted January 13th, 2010 by techweb
Tags:
Tags:
Category:
Search Marketing
Location:
San Francisco
Company:
TechWeb, a subsidiary of United Business Media
The goal of the Director of Marketing is to develop event positioning and messaging, create attendee and sales marketing strategies, and develop and execute successful marketing plans based upon a clear understanding of the needs of target audience segments in the Web 2.0, Government 2.0 and Enterprise 2.0 markets.Specific responsibilities:
|