2009’s crop of top viral video advertisements show us that people are willing to embrace a host of creative approaches on the social video Web, from beguiling mini-films, to user-generated advocacy, to YouTube (YouTube) celebrity endorsers, to elaborate commercial-grade productions. That’s good news for creators.

David Meerman Scott said, "Barack Obama is the most successful 'new marketer' in history." Arun Chaudhary, New Media Road Director for Obama for America, reveals best practices for producing quality video for the Internet and meeting a high demand for immediate access to video footage of events. Adding Creative Commons License to this footage triggered what Meerman calls a "world wide rave"; citizens shared, remixed and reused commercially, "delivering information online as a primary tool."

Over the past few days, our platform has been busily compiling and categorizing the data relating to the Web's largest video campaigns. The 100 Million Views Club is a first-of-its-kind listing (as far as we know!) of the online video campaigns that have accumulated a 9 figure total viewership. These 18 campaigns are measured on True Reach basis and collectively span more than 21,000 unique video placements and over 3.0 billion total views.