Inbound Marketing University

Advanced content creation allows you to maximize your online presence and utilize different marketing channels to attract readership. Some of the community members you target might prefer to receive information via graphic-based platforms that offer video materials, slideshow presentations and webinars. Others feel more comfortable participating in online listening activities like podcasting. As Prashant Kaw wrote, "People have preferred formats for digesting information and the format needs to be conducive to browsing as well as deep dive study."

Marketers should aim to stay in a constant content mindset. By producing advanced content in the form of remarkable photos, eBooks, kits, online games, etc. you are optimizing your chances to reach different segments from your target audience and extend your brand awareness. Some of the main types of advanced content include:

 

 

 

 

“A picture is worth a thousand words.” Take advantage of this proverb and start telling stories with the help of images. Get in the mindset of recognizing opportunities for creating content everywhere. A few photos of a recent project or an interesting event can make your website’s news or blog posts a lot more engaging for the public. Moreover, by featuring real faces and events you encourage customers to develop a deeper and more personal relationship with your brand. Consider creating a professional Flickr profile and promote it together with your company’s website and blog.
 

Take your photo-sharing practices to the next level and make some suggestions for video content production. Involve co-workers in brainstorming ideas to recognize diverse video materials. Maybe some of your colleagues are great orators who can host a live TV show in the office. Or maybe you can turn to customers and film their testimonials in response to some leading company products or services. Focus on your winning types of video content and excel at producing it. As Mike Volpe advises, given that YouTube is by far the most popular video website, you should be publishing videos there.

 

The presentations you create for co-workers, potential customers and industry gurus offer convenient opportunities for expanding keyword-rich materials on the Web. Thanks to these informational resources, you can attract a target audience that is actively looking for knowledge. Promote your online presence and optimize your inbound links by uploading remarkable presentations on SlideShare. Update your blog by summarizing presentations and informing readers about your latest projects.
 

 

Podcasting introduces a marketing channel that targets an audience engaged in listening activities. Due to its audio format, it resembles direct conversation and enhances the level of communication involvement. Podcasts are portable and accessible even offline when customers download and listen to them on iTunes, iPod and iPhone and Apple TV. Thus, subscribed users save valuable time and follow your company’s latest updates while riding the subway or washing the dishes. For instance, a good example of a live podcast that viewers can subscribe to in iTunes is HubSpotTV.