Email Marketing
Overview
Email marketing refers to the process of sending customized offers to targeted audiences. Your email list can consist of old leads or qualified prospects. Either way, you are targeting a specific segment from your marketing database. Thus, you have the opportunity to design a landing page offer especially for that group of customers.
The goal of email marketing is to nurture prospects, prompt them to “raise their hand” and convert into full-fledged leads. According to a recent study it is one of the most effective ways of getting a message across to consumers.
Email marketing can greatly facilitate the promotion aspect of your online activities. For instance, through email you can remind people about your announcements, recent content updates and discussions in the blogosphere and the social mediasphere.
Yet beyond email marketing, lead nurturing remains about relationships. It is much more than just automating “drip emails." That is why marketers should focus on the customized aspect of their emails and strengthen already established relationships with prospects.
Step by Step
Identify email lists
Identify the lists of email addresses you have and group them. Sort them in accordance with the common characteristics your prospects share. If your lists are small, you can use your regular email to nurture them. Ask permission to add people to your email list whenever you get a business card from someone. If your lists are large, you should sign up with an email marketing vendor.
Identify the lists of email addresses you have and group them. Sort them in accordance with the common characteristics your prospects share. If your lists are small, you can use your regular email to nurture them. Ask permission to add people to your email list whenever you get a business card from someone. If your lists are large, you should sign up with an email marketing vendor.
Craft newsletters
Email marketing begins with sending weekly or monthly newsletters to an existing marketing database. Collect the names and email addresses of your subscribers by placing a subscription box on your content channel. Ask your biggest fans to forward your email newsletter to friends and get them to sign up for your list.
Email marketing begins with sending weekly or monthly newsletters to an existing marketing database. Collect the names and email addresses of your subscribers by placing a subscription box on your content channel. Ask your biggest fans to forward your email newsletter to friends and get them to sign up for your list.
Promote activities
Through email marketing you can efficiently promote your activities from other channels like the blogosphere and social media. Make sure you update your leads about upcoming events and recent products. Keep your announcements short and don’t be too formal. This will give them a sense of familiarity and a real, personal voice.
Through email marketing you can efficiently promote your activities from other channels like the blogosphere and social media. Make sure you update your leads about upcoming events and recent products. Keep your announcements short and don’t be too formal. This will give them a sense of familiarity and a real, personal voice.
Convert leads
Email marketing nurtures your marketing database and prompts prospects to take action. Put a teaser in the email, and a link back to your website. By revealing the latest remarkable content you have produced and referring leads to your web pages, you are increasing your chances of converting prospects into customers.
Email marketing nurtures your marketing database and prompts prospects to take action. Put a teaser in the email, and a link back to your website. By revealing the latest remarkable content you have produced and referring leads to your web pages, you are increasing your chances of converting prospects into customers.
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