Earlier this winter, HubSpot got a surprise visit from Deval Patrick, the Governor of Massachusetts.
Last week we invited Brad Blake, the governor's director of interactive media, back to HubSpot to talk about how the governor is using the web to communicate with constituents and build support for his agenda.
Turns out, there's a lot of inbound marketing going on in the State House.
Although state employees have significant bureaucratic and regulatory constraints that small business owners and professional marketers don't have to worry about, the basic strategy is the same: Publish content, engage with your constituents (or customers) and your product or agenda will get more support.
Here's the full recording of our conversation:
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