Traditional Marketing
Overview
Many traditional marketing channels can promote your remarkable content. You can use offline promotion to strengthen your existing relationships with customers as well as encourage new leads to become familiarized with your brand.
Traditional marketing should be utilized to bring qualified traffic to your website and gain coverage in industry publications, news services, and the blogosphere. Its ultimate goal is to establish your authority as a trustworthy and reputable source.
Step by Step
News Releases
Use press releases to announce product and event announcement, survey results and customer stories. Make your PR program more effective by leveraging the Internet and social media. You can pick from a number of coverage channels to distribute your news releases. They can be traditional (consisting of basic links), social media (consisting of social media tools) and inbound marketing (consisting of internet-focused features).
Use press releases to announce product and event announcement, survey results and customer stories. Make your PR program more effective by leveraging the Internet and social media. You can pick from a number of coverage channels to distribute your news releases. They can be traditional (consisting of basic links), social media (consisting of social media tools) and inbound marketing (consisting of internet-focused features).
Offline Events
There is a number of offline channels to help you promote your brand. Take advantage of social events like tradeshows, conferences, company-sponsored parties and media events.
There is a number of offline channels to help you promote your brand. Take advantage of social events like tradeshows, conferences, company-sponsored parties and media events.
First, make sure you publicize the event on your company’s website and blog. Write a brief announcement in a newsletter or send an email reminder. Engage the online community through social media tools like Twitter, LinkedIn and Facebook.
- Tradeshows
Although tradeshows present a clearly illustrated number of challenges, these events can be optimized online. Make sure you take photos and upload them on Flickr and other photo-sharing online services.
- Email
Announce the event in your weekly or monthly newsletter and use it to drive traffic to your event site. Include interesting developments and additions as they occur.
- Stream live
A great advantage to offline events is that you can stream them live. Record the interesting and entertaining moments as they occur and make sure your audience can access them on the Web. Even those who attended the event will return to your online sources to check out the recordings.
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