The year the media died: song parody of "American Pie", on the recent history of the Ad game.

Growth in digital advertising significantly slowed down last year, especially in more mature markets, and the outlook for this year is grim.

12 steps for getting your social media mojo going.

More women over age 45 are using social media than ever before, leaving marketers scrambling to take advantage of the massive female baby boomer population, which typically boasts a higher average disposable income than other age groups.

Finally facebook has arrived to provide a vanity url for it’s users and fan pages to get a real identity that was lacking till now as current facebook user or fan page profile url was based on the unique integer number instead of a username or brandname or groupname.

When I attend conferences and chat with peers, there's consensus regarding best techniques for pay-per-click (PPC) campaign management.

McDonald’s is using an interactive bill board advertisement with a giant LED screen as an entertaining experience where people can take pictures of holding dumbbells, umbrella, airing balloons, blowing out birthday cake candles and many other amusing things.

By now, we've all heard interesting stories about how Marketing used blogs to get the message out, Sales used forum postings to help qualify leads, and Support used Twitter to respond to users wrestling with technical problems. Exciting, new-frontierish stuff, to be sure, but you hear far less about Development's social media strategy.

Search engine marketing is a constantly changing game. In good times, honing campaign elements daily, even hourly, is what helps ensure high volumes of relevant traffic and (ideally) soaring conversion rates.

In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the Internet Advertising Revenue Report commissioned by the Interactive Advertising Bureau (IAB) and conducted by the New Media Group of PricewaterhouseCoopers.