Inbound Marketing University

Helping B2B companies generate more leads and improve sales performance through sales and marketing messaging alignment, inbound marketing and sales performance training.

The AMC Sales and Marketing Alignment process is a methodology and set of practices to align marketing messaging and sales conversations around buyer needs.

The process which starts with interviewing customers/prospects to develop detailed buyer persona's. Once the personas are developed, a brainstorming workshop is held with sales, marketing and thought leaders to match capabilities to buyer-persona problems. Through a collaborative effort we create "Buyer-relevant Messaging" templates and a "Messaging Architecture". The Messaging architecture and templates are used by Marketing to update the Internet site and all internal/external product/service messaging and by sales people to elevate the standard of sales conversations. 

Core strengths are in helping companies to develop and maintain buyer-relevant messaging containing their unique story to drive inbound marketing and elevate the standard of sales conversations. Sales performance improvement attained through improving communication, language and selling skills of customer-facing teams through classroom training, coaching and performance support.