Inbound Marketing University

A vox pop street poll is a random selection of members of the public who are asked for their opinions on a given topic, and the best ones are quoted. The media use vox pops to gauge public opinion and reaction, influence decision makers, forecast results of events and stimulate public debate. Google's appropriation of this media staple for marketing proves to be a cost-effective way of making an internal sale while generating buzz about their latest products.