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Do URL Shorteners hurt your link building efforts?

Posted April 23rd, 2010 by melaniesimmons

I am just starting link building efforts on our site.  Do URL Shorteners hurt my link building efforts?  I use Twitter a lot and have to shorten the URL's.  Also, I like to shorten them to remove tracking codes that I want to embed in the URL.  Please advise.

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parvez's picture

parvez 28 weeks 3 days 11 hours 59 min ago

I have just started links building from last 2 years and i got very great experience 

smo services

I can't say for certain but I

Lisa Isbell's picture

Lisa Isbell 1 year 34 weeks 6 days 22 hours ago

I can't say for certain but I don't believe they hurt a thing and here is why...

I started my efforts with Internet marketing methods, learning from Internet marketers...not traditional media people who have moved online and I believe these marketers have a different perspective.  I don't like some of the things I've seen them do but one thing they seem to know and know well is how to get traffic to a website/blog/online presence of any kind and I've seen dozens of them teaching the use of link shortening tools.  In the end the site the user is taken to is yours and as I understand it that is where the gold lies, in getting that visit to your site.  Then hopefully engaging them more deeply through the content they find.  In my own case, I've concentrated on my bounce rate which is zero to roughly 2-4%.  The downside is I'm still a peep when it comes to getting traffic...averaging maybe 200 visits per month and climbing.  My site is just over a year old. 

Lisa Isbell

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I agree with Lisa and I don't

gmagoro's picture

gmagoro 1 year 32 weeks 2 days 14 hours ago

I agree with Lisa and I don't think it affects you but 2 good URL shorteners I have come across are;

www.bit.ly

Allows you see the number of times your link is clicked on

www.get-shorty.com

Beautiful thing about this is you can run it on your web server if you have one, requires a database though but it handles tracking of your clicks also and you can come up with your own keywords e.g. www.yourdomain.com/gmagoro.

Also it helps with marketing o your url

But like Lisa says, the bottomline is to have a  minimal bounce-rate and ensure you have good tracking codes on your site reference Google Analytics or getclicky.com. I use both bit.ly and get-shorty on my website www.QuBranx.com and I can track my clicks and statistics easy and have been able to get steady traffic which is currently at about 300 visits since launch which is over a month ago.

Agoro, Adegbenga. B

www.QuBranx.com

www.QuBranx.com/blog

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