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Small Business Marketing: 5 Hats Small Business Owners Wear

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As a small business owner you wear many hats to handle the day to day operations. Can you relate to these 5 hats?

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Suzanne Vara's picture
Created by Suzanne Vara 2 years 40 weeks ago – Made popular 2 years 40 weeks ago
Category: General Marketing   Tags:

Small Business

JamirSwan's picture

JamirSwan 35 weeks 6 days 12 hours 11 min ago

Obama has introduced a jobs bill to Congress. The bill would offer $447 billion in jobs funding and tax cuts. Ambitious small-business owners would get an extra boost with the brand new jobs bill. Business people in every state would have tax credits and more advantages. People will be able to start new businesses without taking out huge installment loans.

More hats

Adrian Chira's picture

Adrian Chira 2 years 40 weeks 1 day 7 hours ago

 Hi Suzanne,

 

I think I wear more. I have successfully outsourced the accounting hat but I got some others. I have to be the chief strategist of my business, I have to decide what deal will bring me nearer to my goals and when to say no to a client (and here is the hardest part of this "hat"). I am also the "doer" at least for some of the business and the "coach" for my small team.

Thanks,

Adrian

5 hats

Suzanne Vara's picture

Suzanne Vara 2 years 40 weeks 16 hours 6 min ago

Adrian

All small business owners wear so  many more on any given day. These are the general ones that tend to stand out the most.  I do agree with the when to say no being hard.  Another hard one is beign the client contact and then when they are in arrears being the accountant or if like you they outsourced being the one they call when they get calls on overdue bills. 

Being a small business owner has it perks but with that comes a lot of hats to wear to be able to keep up.

Overall the biggest hat small business owners wear is Decision Maker. 

Thanks for the input

 

 

One I Would Not Recommend

Jack Sarsen's picture

Jack Sarsen 2 years 40 weeks 1 day 15 hours ago

A hat I've worn that I would not recommend is #6. Lawyer. Wear this hat at your own risk!!! As much as we all hate paying legal fees,  something as simple as a contract should be reviewed by a lawyer. Suzanne, as a business owner,  I'm sure you know this, but it's amazing how many people don't. I think a good follow up to this article would be the five hats that you should never wear. Add self-funded liability insurer to that list :-)

5 hats

Suzanne Vara's picture

Suzanne Vara 2 years 40 weeks 1 day 13 hours ago

Jack

Laywer - I agree on that  one! I was a paralegal years ago and keep up on case law regularily but laywers are know their field.  Insurance is another field that one should not delve into alone.  The reality is to reach out to people who do it everyday as they generally know best.  

There are tons of hats that a small bus owner wears and I generally try and simplify but yet be realistic.  

 

thanks for the comment.  I am sure we shall interact more. 

 

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