Do You Offer Lead Generation Services?
Posted August 16th, 2009 by Pete Caputa
On Monday, August 17th, the HubSpot Partner Program is presenting a webinar for prospective and current partners.
The topic: "How to Deliver an ROI by Providing Online Lead Generation Services".
It's relevant for web design & dev firms, PR, Ad & Marketing agencies, social media & SEO consultants and anyone that provides any kind of marketing services to their clients.
This thread is for anyone that wants to discuss.
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B2B lead generation -- three links
Rebekah Donaldson 2 years 31 weeks 5 days 20 hours ago
Yes! If you lead marketing or sales for a U.S. business to business company, we can probably help you get more leads and speed up sales.
Links that might help:
- Download our 2010 Marketing Services Info Kit
- Hubspot customer? Here's a special page for you.
- Need an example? See a chart of B2B lead gen stats for our own firm
Yes, We Offer Lead Generation (Inbound Marketing) Services
jmctigue 2 years 33 weeks 3 days 14 min ago
We are HubSpot Certified Partners, providing a full suite of inbound marketing services in support of the HubSpot platform. We start with strategy - identifying your business goals, previous marketing experiences, available resources and challenges. Then we put together a marketing program that fits your needs. Since we are a marketing agency, we have a team of talented web designers who can make your HubSpot site shine like no other. We offer flexible packages for HubSpot training, blogging, advanced content, social media promotion, analytics and reporting.
Please stop by for a visit or contact me directly:
www.kunocreative.com
John McTigue (Twitter: @jmctigue)
john@kunocreative.com
1-800-303-0806 x233
Working with this goal in mind
Daniel Lynton 2 years 37 weeks 3 days 17 hours ago
I'm surprised to find no comments on this topic. I've read through the slides from the Aug 17 webinar several times over. I strongly urge anyone that hasn't to do the same. It will change the way you think about how you offer your services.
Landing pages and lead conversion aren't (yet) my strong suit. Up to this point I've been focused on creating content and building our clients' Hubspot sites. As soon as we launch a site, I will live and breathe landing pages until I know what works and what doesn't.
The more you can prove ROI to your clients, the more you will become a long-term partner in their success. Strictly project-based jobs will be a thing of the past. That's what we're working towards.
I'm currently warming up a prospect to sign up for Hubspot owner. I would like to sell him on ROI and lead generation, but we don't have results to back it up. This company's customer base is mostly local, but they can work with people anywhere in the country, in fact they can make a much greater profit from customers residing in other states. While I'm emphasizing that using our inbound marketing services + Hubspot will produce an influx of leads, I can't give them any hard numbers of what to expect. As a result, I feel forced to quote a fixed price for our services to build the site, landing pages, etc, without a concrete correlation to ROI. That's fine by me, we still get another Hubspot client, a seed planted to grow into yet another success story.
After experiencing success with our first round of Hubspot clients, I want to change our service offering to a contract-based monthly retainer where the ultimate deliverable is defined as increased traffic and leads, and all the inbound marketing strategies are just the components to reach that deliverable. Keep the client focused on the financial gains so we have more freedom over the specific marketing strategies.
Am I on the right track here? Any comments or criticisms? I see a great value in offering services for lead generation. It's a win-win, both for Hubspot and the partners. Hubspot clearly needs qualified companies to refer their customers who are struggling or need help with their lead generation. Meanwhile, this business model offers better revenues for partners and a long-term financial stability for all of us.
The absolute LAST thing I want to see is ads on "inbound marketing agency" websites advertising "$499 for your business blog", "$25 per blog post", or "$14.99 for your custom twitter profile". We're better than that. Learn how to be good at what you do, and produce real RESULTS, so you can sell customers on those results and not just some fancy new landing page. I'm going off topic, but this reminds me a little of Mack Collier's post today that talks about how social media isn't free, and companies shouldn't be led to believe that it is. http://moblogsmoproblems.blogspot.com/2009/09/have-kool-aid-drinkers-totally-screwed.html. btw, Mack wins on creativity of his blog url. makes me laugh every time.
We implement inbound marketing strategies for HubSpot customers
Shari Sultana 2 years 37 weeks 2 days 17 hours ago
We are an Internet Marketing Virtual Assistant company and we are also a HubSpot customer. We know HubSpot exceptionally well. We specialize in working with HubSpot customers and we implement the inbound marketing methodology for them. We are experts in what we do.
In our case, project -based jobs will never be a thing of the past for us. That's what our client's like about us. It doesn't mean we provide any less value to our customers than any other HubSpot Partner. It's just measured differently. We provide extraordinary value to our clients by virtue of the fact that we do the work on their behalf which ultimately frees up their time-strapped days to focus on making money.
Our company has been implementing our HubSpot clients' lead generating strategies, and all inbound marketing strategies, since 2008. We build landing pages on the HubSpot CMS for our clients who don't have the time or knowledge to do it themselves. We help promote and drive traffic to those landing pages by setting up and implementing our clients' email marketing campaigns and Facebook Fan pages to name a few. (although, we do much more than that)
We assist our clients with creating quality content by using their keyword grader. We then offer them suggestions and ideas for creating blog posts and articles using those keywords. We'll post to their blog for them and optimize it using the HubSpot blog optimizer. We'll create their accounts and submit their articles for them.
We don't necessarily provide all of these services to the same client. Some clients just want their social media profiles set up and their blogs submitted to directories. We will do it if that's all they need. And there's nothing wrong that. The end result is that our clients save themselves the time of having to learn how to do it and set it up themselves. That's huge for the solo business owner. It gives them a leg up.
It takes us a fraction of the time it would take our clients. That's the value we provide. They hire us because they need help doing what they know needs to be done. They hire us because they just can't get around to doing it themselves. There are only so many hours in a day and so many days in a week. A solo operator can't do it all himself. At least not if he wants to have a life too.
We act as a marketing department for our small business clients. Many HubSpot customers are one person operations. They don't need, nor can they afford, an in-house marketing department or a full-service agency. Most of the time they do their own marketing, but when they realize they need help, they hire us to do it for them. In this way, we partner with our clients to help them grow their business.
As HubSpot Partners this has proven to be a win-win-win for us, our HubSpot clients, and for HubSpot. And our client base continues to grow.
Shari, Thank you for your
Daniel Lynton 2 years 37 weeks 2 days 16 hours ago
Shari,
Thank you for your insight. It helps to hear how other partners are offering their services. I should clarify that I was referring to web design/development projects being a thing of the past. (and even that is wishful thinking at best) I should have been more specific. I can see why there is a need for project-based marketing services and you appear to be fulfilling the demand quite successfully. My company has mostly offered web design & application development (not as much marketing). We've worked on a lot of highly custom projects, some short, some long, some subject to excessive "spec creep" - clients just don't seem to know what they want or they're never satisfied with the result. I can't complain too much, as we are getting a healthy stream of business. We're able to offer a high quality level of service at a reasonable cost, with the designers and developers in-house so customers have access to the entire team. However, as projects come and go, cash flow isn't steady, and the business doesn't grow much when we're in a perpetual cycle of unstable project work.
Now, with a Hubspot partnership, we can bring a value add to our clients by offering more than just a website, but a powerful lead generation machine backed by proven marketing methodoliges. For companies that have little or no internet marketing experience, I think it helps to sell on ROI. Otherwise, they might be more hesitant to proceed as the whole thing might come off as a cost and not a profit center. In fact, I think a lot of in-house marketing departments are seen as cost centers by their companies when there's no research or tracking to back up the effectiveness of their marketing.
Off topic, I met with a company here in Houston with a $1M+ marketing budget, primarily consisting of print ads, trade shows, and some SEM (without landing pages) - all with zero tracking to substantiate cost. The CEO wanted to cut back, but where? What if they cut back on the wrong components and lost a large chunk of their business? At the same time he had no interest in trying something new. It's as if marketing is seen to these companies as an insurance policy - as long as they go through the motions, continue spreading the brand, keep bringing people to their website, then they'll be rewarded with enough customers for a healthy profit. Where's the optimization and innovation to that?
Clearly, there are many different ways for partners to be successful with HubSpot. I look forward to hearing more of your insight in the future :)
The whole is greater than the sum of its parts
Shari Sultana 2 years 37 weeks 2 days 7 hours ago
Thanks for clarifying Daniel and I hear you. Web design jobs as a single project may never completely become a thing of the past but it's the big picture 'overall' that business owners need to embrace if they want a measurable ROI. That's what I love about working with HubSpot customers. They 'get it'. They might not always have time to make it happen but at least they know they should.
We get it too. That's why we embrace our partnership with HubSpot. Our customers recognize the whole of inbound marketing as being important to their success and not just one piece. They can see how the services we provide put them on the road to closing to the loop.
However, educating new clients to use HubSpot isn't always easy. It takes many separate interactions to warm them up and have them try HubSpot. This is an area in which I struggle. I think education is the key. Hmm, maybe a new topic for my blog? Thanks Daniel!