Direct mail is being negatively affected by online efforts, specifically email, and is expected to decline 39% in the next five years - from $49.7 billion in annual spend in 2008 to $29.8 billion by then end of 2013, according to a report from Borrell Associates, writes MarketingVOX.
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Eclipsed by E-mail, Direct Mail to Tumble 39% by 2013
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Is it really any surprise?
Tanner Christensen 3 years 23 hours 51 min 58 sec ago
Is it really any surprise? With the availability of computers and internet access these days (high school kids are accessing Twitter from their desk!) what is surprising is that snail mail hasn't dropped faster.
You're Right
RickBurnes 3 years 23 hours 7 min 25 sec ago
Of course, when you see the data, it reminds you that the change is actually happening across the board, not just in our own little worlds.