Inbound Marketing University

This is a truly exciting time to join the leadership team at Monster Worldwide. Monster is undergoing a major transformation. Under the leadership of CEO Sal Iannuzzi, Monster has spent the past year re-building its product experience, improving its customer service, and bolstering it sales force all to harness the brand’s tremendous potential for growth.

The marketing organization has also undergone tremendous positive change. The brand was re-launched in early 2008 creating an unprecedented integrated campaign that unified messages across the globe. The brand positioning framework is a solid one built to last, and the brand equity Monster enjoys as an internet pioneer is a tremendous asset from which to build.

In 2009, Monster will continue create world-class marketing to grow its business and differentiate itself from key competitors seeking to attack its leadership position. We’ve launched a new integrated campaign that utilizes the brand’s humorous voice, we’ve partnered with the NFL to create a world-class customer promotion, we’ve returned to the Super Bowl in 2009 and we continue to use aggressive on-line marketing to build our business.

Monster is looking for an experienced marketer to help architect and execute a strategic approach to customer relationship marketing and vertical segment marketing to help accelerate our growth. The Vice President of Strategic Marketing will manage lead-generation, build business in key growth segments, and help mine our extensive data to create greater marketing ROI. Reporting to the Chief Marketing Officer, she/he will not only manage a large team of marketers responsible for CRM and Segment marketing, but will play an essential role in driving the strategic direction of the brand.

Essential Functions:

Strategic Marketing

* Partner with sales leadership to create a cohesive bond between marketing and sales to drive business success globally.
* Manage the measurement of marketing activity to ensure success.
* Help prioritize resources and activity to ensure that marketing drives the greatest return on investment.
* Partner with our research and insights team to better mine data to influence marketing.

CRM

* Create the vision for CRM globally
* Manage a team of global CRM marketers to drive greater success
* Lead multi-phase, channel-neutral, personalized contact plans
* Spearhead a more robust customer and consumer segmentation approach to drive future activity
* Improve lead-generation approach.

Segment/Channel Marketing

* Manage a team of vertical marketers to drive business against priority verticals.
* Partner with e-commerce team to improve efficacy of e-com marketing approach

Qualifications:

* Proven track record developing successful marketing programs across a variety of channels and media – minimum 15 years experience.
* Experience managing large budgets and extensive P&L responsibility.
* Excellent communication skills, verbal, written and presentation
* Proven leadership skills
* Strong strategic marketing and analytics background, ability to translate market and customer insights into smart strategic and executional plans
* Experience working in a global organization environment.
* Experience working with outside agency partners collaboratively
* Expertise in both consumer and B2B marketing
* Undergraduate degree is required; MBA is preferred.
* The ideal candidate will demonstrate leadership, high personal standard and professional ethics.
* Ability to make decisions quickly, deal with ambiguity and to continuously adjust to dynamic conditions.
* Ability to develop strong business relationships within all levels of an organization, including executive, cross-functional partners and business unit leaders.
* Strong commitment to Client success
* Willingness to travel domestically and internationally.