Inbound Marketing University

Connection Model is a resource for marketers looking to grow their businesses online. Many marketers have grown weary of traditional outbound marketing approaches (trade shows, telemarketing, traditional advertising, etc.) and have experienced ever-increasing costs, declining results, and unprofitable results for customer acquisition and qualified lead generation. Connection Model exists to serve these marketers and present genuine alternatives: smarter, more efficient methods for acquiring customers and generating leads.

What's the Connection Model Approach?

Step 1: An Initial Assessment of your website and online marketing presence. This is typically a 10-14 page report, highly informative and packed with graphics, examples and best practices, and is offered at no cost or obligation to InboundMarketing.com readers.

Step 2: If you like what you see in the assessment and request a plan of action, we'll follow up within 2-3 business days with a custom proposal, tailored to the needs of your business and your website.

What kinds of recommendations typically flow from the Initial Assessment?

Search:

• Search Engine Optimization (SEO) Ongoing Planning and Execution
• Online Reputation Management
• Search Engine Marketing (PPC) Ongoing Execution, Measurement and Analysis
• Video Search Engine Optimization (VSEO)

Social Media:

• Blogging Strategy and Execution
• Inbound Link Building Strategy and Execution
• Bookmarking / Sharing Strategy and Execution
• Social Media Presence and Interaction

Word of Mouth:

• Online Tracking and Measurement of Word of Mouth (WOM)
• Word of Mouth Enablement and Growth Strategy and Execution

Lifecycle Marketing:

• Assessment of your current email, e-CRM and Lifecycle Marketing Program
• Strategy, Recommendations and Execution