Inbound Marketing University

I've been having decent success in building backlinks to another blog that is unrelated to my marketing blog and have just implemented the same process for my marketing blog.  I have been doing article marketing and in the case of the first site, I set up a squidoo lense, a scribd account, a blogger blog and a wordpress free blogging account in addition to producing content on my primary domain. In every case I write about the same types of things and link back to resources in my own primary blog.  I am careful that each site has merit and is a useful contribution and not just a bunch of self serving garbage.  This is tedious to be sure but if your on a tight budget (and I most definitely am having lost my "day job" back in October) tedious becomes something of a way of life in the short term :-) I ranked on page one of google inside about 4 weeks where the first site is concerned but was able to find much less competetive keywords to use that also got a decent amount of traffic.  Finding keywords that don't have an insurmountable amount of competition is naturally, extremely difficult in the marketing services arena.  Even so I've managed to isolate a few keyword phrases and am seeing traffic from them - moving up the rankings in Bing & Yahoo pretty quickly but much more slowly in Google. 

Also, if you can get an authority backlink it will carry you far...see if you can get a shot at a guest post on a .gov or .edu site - those tend to carry much more ranking authority with Google.  Of course it is also ideal to get a backlink from an authority site too but I think this is more difficult...seems to be at least.

Some of my methods were learned from Internet marketers and blended with what I've learned here from Hubspot.  I found that identifying keywords is only a small fragment of the SEO aspect in that the words must also have some commercial value.  If searchers are looking only for information it is much more difficult to convert them to an action that might result in revenue.  I started my journey in online marketing efforts to promote an ecommerce site I launched back in 2007.  I started looking down the line at helping others market their busines when I lost my job in the print media industry back in October.  The ecommerce site started out as a hobby but has turned into an alternate career path :-)

Finally, I've hit the social media gamut too - doing well enough on Twitter with over 2K followers but having the worst time getting my facebook page to grow and have decided it is because my personal network there isn't all that large.  I just don't want to blend my personal account with my business pursuits other than an occasional mention of something I think might have universal appeal.

I would love some suggestions on how to attract more people to my Facebook page.

Lisa Isbell

How 2 Marketing Advice