Inbound Marketing University

Biagio from Joke and Biagio, here. My wife Joke and I own Joke Productions, Inc.

We are a young production company, but broke in at time when blogs were rare, and no one had yet uttered the words Social Media.

So while our careers are taking off, and we have many excellent projects under our belts, it recently hit us: media is changing. The web is changing. Social Media is here to stay. And like most producers in our business, we were doing nothing about it.

So we dove in head first, launched our blog and got on Twitter as jokeandbiagio.

Our social media goals are fairly simple:

1. To promote and create conversation around our TV shows (Scream Queens Season 2 is our next show, and will air later in 2010.) We took a step in the right direction with this Twitterview, but know there's probably more we can do.

2. To help aspiring producers find our blog, which, as far as we know, is one of the only blogs to give practical advice on producing in Hollywood and breaking in to reality TV.

3. To establish ourselves on the web as experts in our field.

But, it's easy to get overwhlemed. Do we start a Facebook fan page? Get on Friend Feed? Have employees tweet about the show? Republish the blog elsewhere? Do seperate Facebook fan pages for the blog and Scream Queens? And from a big picture perspective, are there some social media goals missing from our list?

Being a young company, we can't yet staff a social media expert, so for now, I'm it! Since I'm a full-time producer (and that sometimes means 20 hour days) my part-time social media efforts have to be targeted and effective. Any advice on a gameplan for promoting our shows, promoting our blog, and establishing ourselves on the web as experts in our field would be much appreciated.

Best,

Biagio

Twitter: @jokeandbiagio

Blog: Joke and Biagio