Inbound Marketing University

Marketing Manager @ HarperOne

Have you worked on an Obama or Gavin Newsom style political campaign that involves online grassroots networking and promotion? Or with a Move-On style organization that harnesses the power and potential of the internet to promote an idea, brand or movement? Have you built online communities from scratch? Do you know the difference between a Facebook group, page, and profile and the advantages and disadvantages of each for promoting a brand, person or product? Have you ever started or facilitated a Linked-In group?

What about collecting and managing data? Do you know how to use mobile technology and email for direct marketing purposes? Can you be part networker, part marketer, an analyst and an innovator?

If so, come work with us. We are HarperOne, an imprint of HarperCollins Publishers. Our small San Francisco-based imprint publishes religion, mind/body/spirit, and personal growth books. We’re on the cutting edge of topics that explore the great questions of life. We have access to incredible content and we’re looking for someone who can help us use and curate that content to create loyal, active, and engaged communities of readers and seekers. The ideal candidate is well versed in using web 2.0 tools for media product marketing.

Job description:

--Collaborate in the development and implementation of online marketing plans for all titles
--Create and execute social networking strategy for HarperOne, our imprint, authors and product lines
--Possess the ability to regularly build new networks and groups to facilitate community around key authors, brands and books
--Keep on top of and test new applications, websites and online tools for promoting authors and book (stay on the lookout for Web 3.0)
--Manage list generation—develop/maintain a database of contacts segmented by interest for both text and email communications
--Experience with SEO and SEM
--Analyze success metrics of our online campaigns. Report back on what is working and what isn’t, what industry standards are, etc
--In collaboration with marketing team, develop and maintain a HarperOne guide, blog or wiki for advising authors on online opportunities/online self-promotion, etc.

Qualifications:

--Prefer 3-5 years marketing experience at least two years of which, should be Web 2.0 specific (social networking, analytics, etc). Publishing experience not required.
--Candidate MUST have a proven ability to create social networks and implement tools that build them into robust, engaged communities.
--Know the ins-and-outs of social network marketing and knowledge of emerging technologies and tools.
--Must be self-motivated, patient, articulate, collaborative, detail oriented, organized and creative.
--Must possess college degree or equivalent work experience.
--Candidate should have strong working knowledge of Microsoft office, content management systems, databases and strong interest in developing trends.