Should i host my blog on my website domain or put it on other domain with links to my main website? Does that improve my rank?
Posted June 16th, 2009 by Tiziano Mazza
Hi folks
Im from Brazil and i manage my company website. Recently i've started a blog on wordpress platform with wordpress domain with links to my company's website. My intention is to write several contents about my company's products and always link to my website. This should increase my external links to my website and maybe improve may page rank on google. Is that right? or would be better to host my blog on the same domain as my website?
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Blog Location!
Anthony Howard 2 years 33 weeks 6 days 23 hours ago
Tiziano,
I agree with Adrian & Simon, it really does depend. My preference is to have the blog connected to my site rather than elsewhere with links pointing to it. It will take quite a while to build your blogs readership / following and create a sizeable Page Rank to make the links pointing to your main site worthwhile. If you are writing attractive, informative and relavent content on your blog I would suggest having it attached to your site for the simple reason that Google and many of the search engines love fresh new content!
What better way to get a little attention from Google than to have constantly optimized fresh content being produced on your site, not to mention well written blog articles that can attract and hopefully convert it's readers.
Hope that helps, good luck!
~Anthony
The answer is yes :-)
Adrian Chira 2 years 34 weeks 23 hours 41 min ago
Hi Tizziano,
well the answer to your question depends on what you want to accomplish.
If you start a blog just about your company products I don't think it will work. You should have posts that appeal to your customers, posts that don't have the product advertising feel and posts that are original, genuine. Otherwise people will not follow you.
Having links is not so important as having high quality links. If you just started your blog your page rank is 0, you have no followers and Google and other search engines will notice this. So this link quality at this moment is not enough to help you. You should have links from sites/blogs with higher PR.
Now to your question. According to Hubspot.com and grader.com you should have your blog under your own domain not on a blogging site. This domain can be your company one (for this grader will give you a higher ranking) or can be another domain you've purchased. I would use the second option when I want to have a wider set of discussion topics than the ones you mentioned above (company products) or when I want to create a community that is not related to my products. I think it was an example of this type of blogs yesterday in one of the classes regarding Best Western. If you were Best Western and you decide to have a blog about traveling an travelers than you can have another domain than the corporate one. Otherwise you should stick with your company one.
happy blogging
Where to host your blog
Simon Mason 2 years 34 weeks 23 hours 42 min ago
Hi Tiziano,
The general thinking is that you should host your blog at your own domain.
I'm no SEO expert but my understanding is that google only looks at the first link you get from any one site (maybe it is any one page on a site) it then decreases the weighting of additional links. So your blog will only get you a tiny amount of juice even though you send loads of links from it to your main site. That said your blog will get found so if you are writing good content hopefully you will get traffic accross from your blog to your site when your readers follow the links.
There is an infinitely better description of how this works somewhere in the archives of http://www.marketingovercoffee.com by Christopher S Penn who definitely IS and expert on these things (and just about everything else as far as I can tell). You could do a lot worse than head over there and work your way through the archive!
Hope this helps
Simon