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9 Marketing Lessons From The Pink Ribbon Breast Cancer Campaign

http://rohitbhargava.typepad.com

Here is a presentation that takes an inside look not only at some of the best marketing lessons that this massive cause related effort offers, but also a caution against what is commonly being called "pinkwashing" (corporations using "pink" inauthentically simply to jump on the bandwagon without any real contribution to the cause).

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Pamela Seiple's picture
Created by Pamela Seiple 2 years 15 weeks ago – Made popular 2 years 15 weeks ago
Category: Marketing Strategy   Tags:

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