When 7 = 350,000,000
Posted June 18th, 2009 by Ken Mulcahy
I really thought the presentation by David Scott yesterday was awsome!
The statistic and associated story about the Disney Marketing Manager who was able to leverage 7 bloggers to getting her message out to some 350M people is amazing.
My question is "how was she able to measure this?" and from a more practical standpoint, how can typical marketing folks measure their effectiveness as they begin to implement programs like this?
Thanks,
Ken
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Measuring Results
Michelle Di Ben... 2 years 33 weeks 1 day 23 hours ago
Hi Ken,
I was wondering the same thing during his presentation. I thought about it afterward and I assume that since the 7 bloggers have their own site traffic information with analytics about number of visitors, plus that same information for the additional sites that linked to the 7 blogs, she would be able to estimate the reach of those blogs and the media outlets that picked up the story.
I track the inbound links to our blog and since we are a small community, I can reach out to get information about their analytics to do the same types of estimates.
Hope that helps!
Michelle
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Ken Mulcahy 2 years 33 weeks 20 hours 20 min ago
Thanks Michelle.
That makes sense though it does sound like quite a job to get to the 350M number.
I guess the real concern with the analytics is that even with the site data, you really don't know for sure who really "heard the word". You wouldn't know that with any other type of media either.
Thansk again,
Ken