Inbound Marketing University

Description

Are you a practitioner and believer in inbound marketing, or a top business blogger writing about finance, management or technology, who’s itching to get involved in a red-hot startup? 

This job is for you! 

Coupa is looking for an experienced, edgy inbound marketer with some serious copywriting chops who can take ownership of our company blog and make it the vortex around which a smarter spending for business movement will form. We need an evangelist who can “sell the goodness” of smarter spending in language anyone can understand. Someone not afraid to share an opinion or a point of view, someone who invites (incites) commentary, someone who can persuade others with clear thinking and insightful analysis. 

The person we’re looking for was born a content producer. He or she has more story ideas than time to tell them, knows how to create content that spreads and can churn out thoughtful, clear prose. 

Equally important: This person understands and embraces the business value of content — the extent to which content improves search engine optimization, establishes a company as a visionary thought leader and ultimately helps generate leads and sales.

Skills

Here are a few of the specific requirements for the job: 

• Three years experience blogging / writing on a daily publication schedule 
• You’re not afraid to do the heavy lifting required of any job that has enormous potential for growth 
• You’re active on Twitter, LinkedIn and Facebook, and believe in and practice engagement through social media. 
• You’re a media maker. (You don’t go anywhere or do anything without writing about it, taking pictures or shooting video and posting it on the web.) 
• You’re analytical and expect your work to be assessed quantitatively (subscriptions, comments, inbound links, leads and conversion rates). 
• You’re agile. 
• You’re a quick learner. (You’re undaunted by items on this list that don’t describe you because you know you can learn.) 
• You understand the principles, and practice, of search engine optimization and content / conversational marketing. 
• You’re ambitious and you work hard. 
• You understand Coupa, and what we do. 
• You’re passionate about technology, and its potential to help people. 
• You’re fun to be around. 

This is a unique opportunity for an inbound marketer to help build a business. Coupa is growing fast, and you will play a central role in building a big profitable business around helping organizations practice smarter spending. 

If this interests you, check out our blog (http://www.coupa.com/blog), follow us on Twitter (@coupa or @coupa_sam), be our fan on Facebook, and then send your cover letter and CV to jobs@coupa.com.

Company Description

Coupa is the leading on-demand provider of solutions that control and streamline purchasing for organizations large, medium and small. Coupa e-Procurement delivers an easy to use, fast to deploy and affordable solution for requisitioning, approval management, purchase orders, RFQs, inventory and invoicing, with no hardware to buy or software to license. With deep domain knowledge in e-procurement, a best-in-class software-as-a-service platform, and a fast-growing community of customers doing business with over 35,000 suppliers, Coupa enables smarter spending practices that empower companies to save money quickly.

Additional Information

• Local candidates only, no relocation (San Francisco Bay Area).
• No third party applications.