We have written about uses of social media in B2B where passionate people took risks and leveraged their corporate capital to launch creative and innovative social media plans. But that’s not you. You have tried to convince management of the value of social media to no avail. There aren’t the resources. You just can’t get buy in. No matter how many blog posts you share showing large and small companies succeeding with social media, the bosses just won’t bite. What do you do?
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