Goals Of Blogging Question -- Need Help

Posted June 19th, 2009 by Tony Glover

What is the answer to the “Goals of Blogging” question on the exam study guide? I can't seem to find that in my notes or the slides from the presentation. I am hoping someone on here can help me out.

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RE: Goals of Blogging Question

Dan Ronken 2 years 48 weeks 2 days 7 hours ago

Hi Tony and Winnie,

Those were some great insights Winnie and I would like to reiterate about what they said on how important it is to blog for the 'readers' vs. 'the company's product."

Ann and Mack really emphasized the importance of identifying the topics that are of interest to your readers as opposed to just talking about updates from your company. We've heard over and over this week that 'nobody gives a damn about your products, except you." I've found this to be a very wise statement and will do my best to put it into practice. So my takeaway on this is that one of the goals of blogging is to provide a destination where your readers can come to learn about 'how' your product or service can change or improve their life vs. the 'what' of the product and how cool it is.

Another goal they mentioned is that blogging can give you a 'voice' on the web which allows for some reputation management.

Lastly, responding to your reader's comments can provide a platform where personalized communication can take place. Especially if you refer to them by their first name.

Happy Studying!

Dan Ronken

linkedin.com/in/danronken

RE: Goals of Blogging Question

Winnie Henchey 2 years 48 weeks 2 days 16 hours ago

I believe in the first session "1 IMU: How to Blog Effectively for Business (GF101)". The presenters referred to the Blogs Value to a person/business rather than goals. A Blogs value is the following:

Allows you to easily publish content (easy to create blog)

Ability to get feedback and interaction from those visiting your blog

Search Engines love blogs and index them quickly

Blogs are a great communication tool in crisis situations.

Hope this helps and I am right on this one.

Thank You For Your Help!

Tony Glover 2 years 47 weeks 6 days 22 hours ago

Thank you very much for helping me clear up this question.

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