Organic Listings and Geography
Posted June 25th, 2009 by smwade
Our company website is www.sewellshutters.com. If you google "plantation shutters" (the product we manufacture) AND you're in the Dallas, TX area (where we're located), we are number one in organic listings. However, if you are located in Milwaukee (where I was Monday) and you google the same keyword, we're like number 28.
My question is: How does geography affect Organic Listings? If we are trying to build a national brand we want to be found in California as easily as Texas.
Another example: if you google "internet marketing company" in Dallas, TX (where I am right now), HubSpot is number 19 (bottom of page two), although if you google that term closer to Cambridge, I suspect they are near the top of page one.
Why is this?
Stephen Wade
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Pete, Many thanks. I think
smwade 2 years 32 weeks 4 days 23 hours ago
Pete,
Many thanks. I think there are a couple leads I can start following up on.
Stephen Wade
More Questions/Comments from Craig Homenko
Pete Caputa 2 years 32 weeks 5 days 5 hours ago
I emailed this thread to Craig Homenko, Search Engine Black Belt Training Guru: http://www.sebb.com/
Here's his response, "Without any research into their specific situation, I would think that a combination of their link footprint and their onsite content is signaling that they are a local player. They may also have signed up with Google local to drive storefront traffic. Also, there may be a "personalization" bias at play here... What would the same search on a "fresh" browser look like?"
Good observation,
Pete Caputa 2 years 32 weeks 5 days 5 hours ago
Good observation, Stephen.
I've sent this thread to a few SEO gurus to get their feedback.
We've observed variations in search results depending on location.
For awhile now, I believe that google serves different results to different users depending on location and their search history (if you're logged in).
A few questions just so we're on the same page.
Are you counting local search results? I've noticed that google has been returning local search lists even when I don't enter local town names in your search.
For example, a search for "boxing" in cambridge, ma, returns a list of 10 boxing facility locations near Cambrdige, MA. See screen shot below of the same phenomenon with the search term "Italian restaurants".
So, are you logged in?
Are you seeing/counting local search results?