Marketing DeTox Webinar

Hi Ron

Adrian Chira 2 years 43 weeks 6 days 19 hours ago

Hi Ron,

it may be the friction. Try to put on your lending pages minimum fields to be filled in by your customers and make the content relevant for what you promise. You can ask for name and email address for example. You can get the rest on a second step once you earned the customer's confidence.

Once I had a problem with the fact that the ad that brought the prospect to the landing page was promising something somehow different than what was written on the page and I had higher bounce rates just for this reason. I modified the ad and the bounce rate decreased.

Best,

Adrian

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They may not be ready

Steve Early 2 years 47 weeks 2 days 58 min ago

Ron:

It could be as simple as: they just may not be ready. This isn't a bad thing - it is just where they are ... maybe. Keep loving them and maybe they'll eventually come around.

However it could also be the design of the page and what you are asking them to do. Are you giving them choices and segmenting available content? Is the page overly complex? Are you asking for too much information? You might want to give certain things away with no sign-up and just ask for an email address if they ask for your "special report". Have you played with and tested different landing pages to see what happens?

Just some thoughts --