Inbound Marketing University

David Meerman Scott said, "Barack Obama is the most successful 'new marketer' in history." Arun Chaudhary, New Media Road Director for Obama for America, reveals best practices for producing quality video for the Internet and meeting a high demand for immediate access to video footage of events. Adding Creative Commons License to this footage triggered what Meerman calls a "world wide rave"; citizens shared, remixed and reused commercially, "delivering information online as a primary tool."