Responsibilities

• Create and maintain landing pages, constantly update content, consistently optimize the site for search engines, and make EquipNet.com the thought leader in our industry
   
• Manage and execute critical search engine optimization efforts
   
• Integrate our email campaigns into our inbound marketing strategy
   
• Maintain EquipNet’s Google Adwords/Other PPC activity
   
• Coordinate the placement of all electronic and traditional advertising; banner ads, storefronts, print ads
   
• Utilize various vendors and sources for reporting on success, including HubSpot, VisiStat, and SilverPop
   
• Coordinate other electronic media efforts

Requirements

• Three years experience in inbound marketing design and implementation.  This position is perfect for tomorrow’s superstar, a hungry go-getter looking to take the next step. 
   
• Heavy experience with blog writing, Twitter, LinkedIn, Delicious and other social media
   
• Experience with HubSpot a big plus

• Experience with VisiStat and SilverPop a plus
   
• Must be able to work in concert with both our existing internal IT department, our designer, our writer as well as outside vendors understanding the implication of design and content on the backend of a web site
   
• Experience in an e-commerce environment. 
   
• Ability to think creatively, but be technically proficient
   
• Roll up your sleeves attitude – A STRONG WORK ETHIC

EquipNet, located in Canton, MA is a dynamic, 10-year-old company that is widely considered a pioneer in the asset management industry.  We provide a full range of benefits including 401k, health and dental.