If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose?
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How Do You Choose Which Marketing Channel is Right for Your Business
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Ain't no single internet marketing channel
Rebekah Donaldson 2 years 31 weeks 12 hours 19 min ago
Sorry to wiggle out of the question... but it's hard to imagine what it would mean to pick a single internet marketing channel.
Example:
- Spend $1M on content marketing
If you're developing $1M worth of content, it may as well be optimized for search and for conversions. That involves search engine optimization and thinking about landing pages and easy UI... which involves user-focused web design.
Too, it should be syndicated. And that means blog marketing and some efforts to build an online community - as well as outreach to MSM (mainstream media) that could use (as in, salivate over) a steady stream of high quality columns.
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