Inbound Marketing University

Cheng & Tsui, a Boston-based educational publisher of Asian language textbooks and multimedia materials is seeking a dynamic and highly motivated Marketing Communications & Social Media Specialist. The ideal candidate is a talented and results-driven marketing professional who will develop and drive all social media, communications, and messaging strategies. Must have experience implementing effective social marketing tactics and creating copy and messaging for a variety of mediums. Interest and/or knowledge of Asian languages and cultures a plus.

RESPONSIBILITIES 

• Conceptualize, write, and deliver innovative copy and messaging for multi-channel initiatives including websites, catalogs, emails, brochures, newsletters, and ads.
• Understand the features, benefits, and key selling points of all products. Write accurate and engaging product descriptions targeting educators and language learners. 

• Generate publicity and buzz through online communities, blogs, listservs, message boards, video feeds, and other online forums. Manage and maintain Facebook, Twitter, YouTube, LinkedIn, and proprietary-branded communities. Post content and upload images, videos, and audio files. 

• Develop SMO tactics. Drive web traffic and build interest among target markets. 

• Research and stay current with social media trends. Implement best practices and ensure that efforts utilize the latest technologies. Report social media metrics. 

• Build, manage, and monitor Cheng & Tsui’s online community and resource center. 

• Increase visibility and develop relations with Asian language associations and related educational organizations. Build and maintain a database of key contacts. 

• Contribute to conference planning. Prepare messaging for signage and other materials. 

• Explore mobile marketing opportunities. Develop and launch a plan targeting Asian language learners. 



REQUIREMENTS 

• Bachelor's Degree in communications, PR, advertising, marketing or journalism. 

• 2 years of experience working with a variety of social media tools and technologies in a business context. Deep understanding of online marketing, social media and user generated content. 

• 2-3 years of experience as a professional copywriter. Excellent writing, editing, and proofreading skills. Ability to write content and copy in any voice and a wide variety of styles. Solid understanding of basic marketing principles. 

• Familiarity with web analytics to measure and report campaign effectiveness. 

• Outstanding creative talent coupled with strong concept and strategic development skills. 

• Self-motivated, requiring minimal supervision in a fast-paced environment. Team player with a collaborative style. Able to meet multiple deadlines and execute projects from start to completion. 

• Some understanding of SEO and SEM a plus.

Salary commensurate with experience. 401K plan, health, dental, life and disability. 

Send resume with cover letter to hr@cheng-tsui.com.