Can Opt-in emails help reduce the feeling of being spammed?
Posted December 18th, 2009 by Brian Shaner
We have received feedback from our clients that we send them too many emails. Our initial step has been to review our email messages and combine what we can to reduce the number of emails.
Next, we started discussing opt-in emails. As we discussed this we realized weren’t sure of the impact opt-in emails have on a recipient’s impression of too much email.
The two schools of thought are:
1. Since an individual has opted to receive specific emails, they will not feel these emails are as intrusive and will help reduce their perception that they receive too many emails.
2. Even if the individual has opted to receive specific emails, these emails are combined with other emails and will maintain their perception that they receive too many emails.
Any thoughts or experiences you’d like to share on this topic are greatly appreciated. Thank you.
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All emails you send should be
Ellie Mirman 2 years 21 weeks 4 days 8 hours ago
All emails you send should be opt-in.
Beyond that, I think the issue you're coming up against is that these emails do not appear to deliver enough value to your recipients. Whether you send 1 email per month or 1 email per day, if it does not contain valuable and useful information that your recipient appreciates, they will feel like they are receiving too many emails and will unsubscribe and/or complain. Focus on delivering valuable content as your first step!
I would also err on the side of fewer emails at first and then start experimenting with time and frequency.
Ellie, Thank you for your
Brian Shaner 2 years 20 weeks 6 days 22 hours ago
Ellie,
Thank you for your reply. We will continue to work on producing valuable content for our recipients. I am sure changing their minds will take time.