Despite all the talk about social media, if you really want to learn about customers – what they need, what issues drive them, what they worry about – nothing beats a face-to-face conversation. Through their words, their inflections, their body language, the way they interact with one another in a group discussion, you can learn more in an hour with buyers or prospects than you can learn from hundreds or thousands of tweets and postings.
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Does Social Media Replace Face to Face Meetings for Marketers?
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Social Media is Rife with Experts but Starved of Authorities
http://www.briansolis.com –
As we’ve learned in Lewis Carroll’s book and through real life experiences, sometimes curiosity and experience reveal new and more effective and efficient ways to get from here to the ever elusive “there,” even though we ventured into the unknown.
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