This looks like a chicken-egg conundrum huh? When you have a new blog, you won’t get comments because you don’t have visitors. But you will also not get visitors because you have no comments (and thus no social proof).

Are you building a community, or an audience? In the last couple weeks, I’ve had two experiences that really shook me up on the topic of community. First was Chris Brogan’s simple but devastatingly effective post about the difference between audience and community being the direction the chairs are facing.