We've recently been cranking up the frequency of our blog posts. We've noticed a great increase in SEO and inbound traffic, but our subscriber numbers have hardly budged. After a look at our content and analytics, we made the decision to split our blog in two.

Business blogs are becoming a necessary element of online marketing and inbound marketing campaigns for businesses of all sizes. Our clients frequently have many questions about how to best build, write, publicize, and maximize their own blogs. So, this four part series will cover the basics of Blogging for Business, from the initial build to making sure you're getting the most out of your blog.