Many B2B websites are just a “blow-horn” for their products and services with no meaningful calls to action, or limited opportunity to engage (if any). The reality is most B2B prospects want to get to know a business before they call them or fill out a form. They want to check you out first. And, the way to allow them to check you out is through great content! In this podcast interview with Kim Albee, she discusses how she took risk to launch her business through great content.

One of the success stories in my book, Marketing 2.0 is about Brent Britton. Not too many lawyers use the social web. If you ask most law firms “why don’t you use social media” most will say “that’s not where we get our clients.” But, Brent’s use of the web has been second nature. I give Brent a lot of credit for his personal branding. I asked Brent how he does it while being part of a law firm and complying with strict industry regulations.

To succeed with SEO a strong content marketing strategy is not an option. Marketers who produce marketing assets through a consistent plan of content that educates, enlightens or entertains succeed in SEO and in driving business results.

Buyers search differently than in years past. Buyers have many more options when they search. Search results are evolving. The content buyers can consume about sellers is getting more diverse across social media platforms. Sellers must create a broad footprint on the web to be found the way buyers search.