Many brands will use a microsite – a single-purpose li’l website – to serve as a landing page for a new advertising/branding/marketing/social media campaign. This FEELS like it makes sense. Why it might NOT make sense? It’s rare to see a microsite with any real traction.
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As a virtual assistant dedicated to the success of my small business clients, I often need to consider branding in my daily work. Having immersed almost all my time in the web for the past two years, I’m aware that branding is what happens whenever you establish an internet presence.
I came across a good article this week at 



