It's easier to launch a Promoted Video campaign: users will now be able to manage their Promoted Videos directly from the AdWords platform.

AdWords is Google’s bread-and-butter ad platform that plenty of brands and businesses already use to place their ads outside of YouTube, so this will help streamline the purchase process. It’s not all about convenience either — advertisers will also be able to use AdWords campaign tools, which are more robust than what YouTube offers.

Can old school outbound techniques be mixed with new social media?