There are many reasons your social media strategy can fail in 2010. It doesn’t matter how mainstream social media is without a plan you're likely to fail. This article outlines the top five reasons you can fail; no top down support, no content strategy, no consistency, too much selling, not being human.

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done.

The reason the sales team loves case studies is it gives them evidence. Evidence for them to start a conversation around your solution and gauge whether there is a need with the potential buyer they are talking to.

Reciprocating content differs from traditional free content in that it benefits your audience and you at the same time. Additionally, you see the benefits quickly and they keep on coming. And the best part is that all you have to do is find opportunities that are already here.

To succeed with SEO a strong content marketing strategy is not an option. Marketers who produce marketing assets through a consistent plan of content that educates, enlightens or entertains succeed in SEO and in driving business results.

There is one commonality among every successful web publisher or influential web personality: persistence. It’s so simple, yet so effective.