Everyone’s talking about it, everyone says you need it, so you get it. You’re all set up with Facebook and Twitter, great! … Now what?
You start posting. But forget your well versed product pitch, the purpose of getting into social media is to interact with your consumers.
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These days, the tech-savvy small business is using search engine optimization to steer customers to its home page. But once those online visitors land, how do you get them to buy? Sure, you can pay a lot for site analytics that give you insights into those potential customers' shopping habits. But small-business owners now have a variety of simple yet effective tools to tempt visitors into opening their wallets.
Here are the three best ways to convert Web traffic into sales:
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