Web currency? Social media marketing is measured in time and reward of awareness and not necessarily in dollars.

Whether you’re using your own blog, Twitter or Facebook — social platforms can be a real catalyst for contributing to social good. With more than 43 million users worldwide, LinkedIn is most frequently used as a way of networking with business colleagues and potential employers and employees. Just because it can be used for personal enrichment doesn’t preclude LinkedIn from being used for social good.

As a small business owner does your personal brand conflict with your business brand?