Remember the days when a small group of airlines dominated, some say monopolized, the skies? The days before names like Richard Branson, Virgin America, Southwest and Jet Blue? The Budget Airline Business-Model allowed small players to not only enter the market, it allowed them to compete, succeed and profit. These same principles can be applied to any business from take-off to flight! Tips and advice...

I'm not always a fan of Guy Kawasaki's work, but really enjoyed his post on the OPEN Forum - A Dozen Don'ts for Entrepreneurs. I thought I'd take a stab at replicating it with some of my biggest warnings for those in our field.For the list below, the word "clients" is interchangeable with "marketing manager" or "executive team" for in-house SEOs.

Last week, I had a conversation with Roger Marquis and we can use your help.TruewindlogHis company, True Wind Sailcloth Bags, makes a terrific product, popular with his target market.I decided to put Roger's question to you for your comments and suggestions.