I came across this article in the Boston Globe. Mr Poirier clearly "gets it". Passionate about what he does:
"He obsessively logs hours at the computer - Facebooking, tweeting, and, soon, blogging."
I wonder if he has ever heard the term "Inbound Marketing" before?
AdVerve is an ad podcast with Bill Green from Make The Logo Bigger and Angela Natividad from AdRants. It covers advertising topics that might make you laugh—or cringe. Each week is be different though because they’re trying things out to keep the format loose and the conversation unscripted.
It’s not a daily ad recap or haven for press releases regarding the latest P&G spot either. Sometimes they’ll have guests, sometimes not.
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The Online Publishers Association, the same folks behind a recent industry push for larger, more impactful premium ad units, today released a study that confirms what many of us in the online publishing world have been saying for some time: ads that appear on premium content sites perform far better than ads that appear on portals.
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The point of the article was that striving for perfection can be counter productive. Quality increases proportionally to quantity. If you write everyday, you will be a better writer than if you only write when you feel ‘inspired’.
Read more »Content creation is marketer's first step toward getting found on the Web. Companies can present their content in the form of web pages, blog posts, photos, videos, webinars, and other tools. Regardless of its form, however, the content has to be useful, thought provoking and entertaining to draw online traffic.
